Guest Speakers

Cathy Murphy

Lifestyle Photographer

The importance of a client guide

Join Cathy as she talks you though the importance of realising and visualising your ideal client is an imperative marketing tool. Learning a process of communication to ensure clients’ needs are met and you both share the same vision. From here you can build a client guide with your ideal client in mind. You will leave with the knowledge to be able to create a personalised client guide with a style guide for lifestyle photography.

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Cathy’s passion is telling stories through imagery. As an oncology nurse and mum of two, she knows all too well how quickly time passes and moments become memories.

Cathy’s passion for photography grew when her first child was born, never wanting to miss a milestone she always had a camera in hand. Cathy specialises in family and lifestyle photography and loves to capture the everyday moments that mean the most. Her style is heavily focused on human connection and her approach to photography is both natural and gentle in order to capture relaxed and candid imagery.